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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
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Ylinen, Sari
Published 2019
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20423
1 results
1
Marketing
1 results
1
Markkinointi
1 results
1
asiakkuudenhallinta
1 results
1
business-to-business commerce
1 results
1
customer relationship management
1 results
1
e-commerce
1 results
1
machinery industry
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1
marketing
1 results
1
markkinointi
1 results
1
myyntipäälliköt
1 results
1
sales enablement
1 results
1
sales managers
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1
web-analytics
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yritysmyynti
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