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1
The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
Published 2020Subjects: “…internal branding…”
Get full text Get full textMaster's thesis -
2
The drivers of employee brand endorsement in social media
Published 2022Subjects: Get full text Get full textMaster's thesis -
3
Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
Published 2023Subjects: Get full text Get full textMaster's thesis