Who holds the real influence? : generation z’s perceptions on influencers and social influence Tekijä Kääpä, Laura

Aiheet: “…influencers…”
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Finnish lifestyle influencers roles and communication in Instagram advertisements Tekijä Penttinen, Emma

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“Can you make me a meme that lets the younger generation know I’m the cool candidate?” : analysis of sponsored meme advertisements in a presidential campaign Tekijä Tolonen, Anni

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From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement Tekijä KHUAT, Hoàng

Aiheet: “…Virtual Influencers…”
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@realDonaldTrump tweets : How Donald Trump Talks About Different Ethnic Groups on His Twitter Account Tekijä Jantunen, Oona

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Enhancing detection & identification of hybrid warfare from cyber security perspective Tekijä Lindfors, Tomi

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The impact of influencer credibility on purchase intention in the endorsement of sustainable products Tekijä Kiss, Réka

Aiheet: “…influencer…”
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Promoting the Planetary Health Diet in Grocery Retail : Comparison of Retail Chains in Finland Tekijä Rislakki, Milla

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"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce Tekijä Nevala, Emma

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Information technology supported technology transfer to China : factors influencing information technology projects implementation Tekijä Marjanen, Ville

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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam Tekijä Pham, Phuong Anh

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Distrust towards social media influencers : causes and contribution of user’s age, gender and social media use Tekijä Hautala, Miriam

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Social Media Influencers : Case Taiwan Tekijä Lin, Anne

Aiheet: “…Social Media Influencer…”
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Strategic influencer communication and formation of purchase intention in social networking sites Tekijä Soininen, Sampo

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Influencing policy change through advocacy communication : sexual and reproductive health and rights in East and Southern Africa Tekijä Nordbäck, Essi

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Consumers’ views on utilizing social media influencers in organization’s CSR communication Tekijä Korpiala, Ella

Aiheet: “…social media influencer…”
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Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad Tekijä Anipa, Florence

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Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers Tekijä Kalvi, Taru, Knuutinen, Iina

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