Engaging with generation Z : from face-to-face interactions to online communities Tekijä Mäkitalo, Anni

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Promoting the Planetary Health Diet in Grocery Retail : Comparison of Retail Chains in Finland Tekijä Rislakki, Milla

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Information technology supported technology transfer to China : factors influencing information technology projects implementation Tekijä Marjanen, Ville

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Conscientious corporate branding via B2B influencer marketing Tekijä Jokilehto, Mirva

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Effects of micro-influencer marketing on Z-generation behavior Tekijä Vanha-Aho, Maija

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Social media influencers’ discourse on steroids : role models or cautionary tales? Tekijä Vainio, Otto

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Utilization of influencer marketing in sport sponsorship on Instagram Tekijä Kemppainen, Saara

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Influencing policy change through advocacy communication : sexual and reproductive health and rights in East and Southern Africa Tekijä Nordbäck, Essi

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Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad Tekijä Anipa, Florence

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Conveying and building up humour in a YouTube vlog : what's so funny about "the fridge is built in"? Tekijä Väinä, Janika

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