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1
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
Published 2019Subjects: Get full text Get full textMaster's thesis -
2
The backstage of brand-artist marketing collaborations : the artist perspective
Published 2021Subjects: Get full text Get full textMaster's thesis -
3
The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
Published 2020Subjects: Get full text Get full textMaster's thesis -
4
The drivers of employee brand endorsement in social media
Published 2022Subjects: Get full text Get full textMaster's thesis