Aihe-ehdotuksia
- 20423 2
- 2043 2
- Corporate Communication 2
- Marketing 2
- Markkinointi 2
- Viestinnän johtaminen 2
- branding 2
- brands 2
- brändit 2
- brändäys 2
- employees 2
- internal branding 2
- marketing 2
- markkinointi 2
- työntekijät 2
- autenttisuus 1
- authenticity 1
- brand commitment 1
- brand endorsement 1
- brand knowledge 1
- brand management 1
- celebrity endorsement 1
- co-branding 1
- credibility 1
- employee brand endorsement 1
- employer brand image 1
- employer brand loyalty 1
- employer branding 1
- endorsers 1
- firm-created social media communication 1
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1
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
Julkaistu 2019Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
2
The backstage of brand-artist marketing collaborations : the artist perspective
Julkaistu 2021Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
3
The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
Julkaistu 2020Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
4
The drivers of employee brand endorsement in social media
Julkaistu 2022Aiheet: Hae kokoteksti Hae kokotekstiPro gradu