Developing sponsorship marketing : Finnish perspective Tekijä Korkka, Ville

“…Interpreted generalization is built upon empirical findings and data. The applied approach is qualitative and the data was collected by using semi-structured interviews. …”
Hae kokoteksti Hae kokoteksti

Valistunut ymmärrys : Robert Alan Dahlin demokratiateoria politiikkatietämyksen valossa Tekijä Tiitto, Niko Kristian

“…The extremes of the politically well-informed and the politically uninformed, however, do exist. These empirical findings are important for democratic theorizing because political knowledge affects political participation, perhaps one of the main issues in normative democratic theory. …”
Hae kokoteksti Hae kokoteksti

The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm Tekijä Presley, Matthew

“…This study followed a qualitative research approach, and the empirical findings were obtained via in-depth semi-structured interviews. …”
Hae kokoteksti Hae kokoteksti

Recipes of success : the case of pulp and paper industry 1989-2015 Tekijä Nguyen, Khoa

“…Overall, this thesis attempts to integrate time into QCA, to include possible strategic action other than exploration and exploitation actions, and to advance the causal complexity literature in the field of strategic management. The empirical findings identify various pathways to success, i.e. positive profitability, as well as to non-success, i.e. non-positive returns. …”
Hae kokoteksti Hae kokoteksti

Socially responsible investment strategy of the Norwegian Wealth Fund Tekijä Toscano, Diana

“…Without assuming any theory or phenomenon at the outset, I undertake an interpretative qualitative analysis of GPFG sources, data, along with company annual, sustainability, and governance reports, news articles. Empirical findings lean towards the two main theories – First, institutional decoupling and resource dependence. …”
Hae kokoteksti Hae kokoteksti

Julkisten pilvipalveluiden kustannusten optimointi Tekijä Mäkikyrö, Vertti

“…Literature review points out that effective scaling is important part for cost optimization in cloud services. Empirical findings shows that significant cost savings can be achieved simply by configuring existing cloud service resources. …”
Hae kokoteksti Hae kokoteksti

Financial impacts of environmental management system in private companies : systematic literature review Tekijä Uimonen, Katja

“…This systematic literature review retrieves and synthesizes from previous studies, which financial measures have been considered in research literature assessing the impact of EMS adoption to company’s financial performance, has the research literature been focused on fact-based data or interviews and perceptions, what type of empirical findings have been made between the noted financial impact and EMS as well as points out what financial aspects been overlooked in current research literature. …”
Hae kokoteksti Hae kokoteksti

Systematic prioritization of AI initiatives: implementation factors and achievable value Tekijä Ahti, Joona Oliver Andreas

“…This thesis was able to address the research gap on the sys-tematic prioritization of artificial intelligence initiatives, and also contribute to existing research by providing new empirical findings. The developed and val-idated value-feasibility matrix can serve as a guiding tool for organizational leaders struggling with the prioritization of artificial intelligence initiatives. …”
Hae kokoteksti Hae kokoteksti

Conscientious corporate branding via B2B influencer marketing Tekijä Jokilehto, Mirva

“…By synthesizing theoretical and empirical findings, this study advanced the understanding of conscientious corporate branding and the application of B2Binfluencer marketing. …”
Hae kokoteksti Hae kokoteksti

The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam Tekijä Nguyen, Chuong

“…The triangulation of these two phases helps increase the overall reliability and validity for the study. The empirical findings indicated the female stereotypes in four aspects: age, location, background, and arguments. …”
Hae kokoteksti Hae kokoteksti

Value co-creation and co-destruction in augmented reality mobile games : the connection of user values to Pokémon GO players’ positive and negative gaming experiences Tekijä Elo, Jenny

“…The study contributes to the literature by theoretically conceptualizing the user’s dynamic value creation process, and with empirical findings, offering novel insight into the value co-creation and co-destruction phenomena in digital services, more specifically, in AR mobile games. …”
Hae kokoteksti Hae kokoteksti

Näkökulmia laskennallisen luovuuden arviointiin Tekijä Lassila, Henrik

“…This study asserts aforementioned issue by critically examining the theoretical basis of the evaluation methods with both empirical findings and conceptual analysis. The purpose of the present study is to re-search psychology of creativity evaluation and to give means to improving evaluation methods in computational creativity. …”
Hae kokoteksti Hae kokoteksti