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  1. 1
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho, kirjoittaja

    Published 2016
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho

    Published 2016
    Subjects:
    Get full text Get full text
    Master's thesis
  3. 3
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects: “…electronic word-of-mouth…”
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    Master's thesis
  4. 4
    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

    Published 2021
    Subjects: “…electronic word-of-mouth…”
    Get full text Get full text
    Master's thesis
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