Construction of a playspace : autoethnographical inquiry to temporal and spatial frames of the play experience of World of Warcraft Tekijä Ruotsalainen, Maria

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Digijohtajan rooli organisaation digitaalisessa transformaatiossa Tekijä Vantila, Valtteri

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Strategic Influencer Selection Practices of Organizations in Vietnam Tekijä Nguyen, Phuong

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Analysing International Student Mobility to Finland: A Push-Pull-Mooring Framework Approach Tekijä Bankhele, Vaishnavi

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Role of artificial intelligence in promotional campaigns Tekijä Kivistö, Arttu

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. Tekijä Tolonen Torralbo, Marta

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Technology-mediated integration of sales and marketing Tekijä Kunelius, Vilma

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention Tekijä Yesmin, Shayala

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry Tekijä Abass, Nada

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri Tekijä Korpilaakso, Markus

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Voice of the future? Examining consumer responses to AI-generated voice in brand communication Tekijä Ruuska, Matti

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach Tekijä Huang, Lijia

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing Tekijä Ilonen, Matias

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Consumer experiences with personalized marketing and communication in e-commerce Tekijä Jokinen, Laura

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Violations of consumers’ expectations of influencer marketing authenticity: impact on the customer journey Tekijä Anttonen, Eveliina

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct Tekijä Rafia Rafa, Fadia

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Motivation and Engagement Initiatives of the Philippine Government’s Message During a Health Crisis Tekijä de Leon, Anne

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Personalization In B2B Marketing: Leveraging Artificial Intelligence For Customer Insights and Data-Driven Decision-Making Tekijä Rammeya, Youssef

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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