The Army Game Project : creating an artefact of war by Pasanen, Tero

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Construction of a playspace : autoethnographical inquiry to temporal and spatial frames of the play experience of World of Warcraft by Ruotsalainen, Maria

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Digijohtajan rooli organisaation digitaalisessa transformaatiossa by Vantila, Valtteri

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Strategic Influencer Selection Practices of Organizations in Vietnam by Nguyen, Phuong

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Analysing International Student Mobility to Finland: A Push-Pull-Mooring Framework Approach by Bankhele, Vaishnavi

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Role of artificial intelligence in promotional campaigns by Kivistö, Arttu

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. by Tolonen Torralbo, Marta

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Technology-mediated integration of sales and marketing by Kunelius, Vilma

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention by Yesmin, Shayala

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry by Abass, Nada

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri by Korpilaakso, Markus

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Voice of the future? Examining consumer responses to AI-generated voice in brand communication by Ruuska, Matti

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach by Huang, Lijia

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing by Ilonen, Matias

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Consumer experiences with personalized marketing and communication in e-commerce by Jokinen, Laura

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Violations of consumers’ expectations of influencer marketing authenticity: impact on the customer journey by Anttonen, Eveliina

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct by Rafia Rafa, Fadia

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Motivation and Engagement Initiatives of the Philippine Government’s Message During a Health Crisis by de Leon, Anne

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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