Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub by Huovinen, Anna

Subjects: “…Digital Innovation Hub…”
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Secondary school students' views of video games' effect on language learning by Autio, Petri

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Old world blues : how Fallout communicates its post-nuclear environment by Sollo, Niko

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Does horror game music make you anxious? : exploring horror music’s effect on players: a mixed methods study by Heikkilä, Enja, Salmirinne, Santeri

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Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

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The making of a serious game : perspectives from stakeholders by Hristov, Mitcho

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How augmented reality games can improve social health : case Pokémon GO by Kosonen, Helena

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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

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’’Are you looking at the fire?’’ : a material package for examining video game narratives told using gameplay mechanics by Hepola, Tomi

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Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile applica... by Piiroinen, Petra

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Digital Game-Based-Learning in Early Foreign Language Teaching : Perceptions of teachers by Kähärä, Topias

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Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

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Social media influencers’ discourse on steroids : role models or cautionary tales? by Vainio, Otto

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Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

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Value formation and service switching behaviour in Finnish retail service systems by Toivanen, Vilma

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The Effects of Educational Video Games on Adult Language Learners by Pietilä, Tiia

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Perspective of small enterprises : how web analytics are used by Finnish online retailers? by Pirinen, Esra

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Impact of value co-creation and co-destruction for digital consumer services : a case study on activity tracking solutions by Raatikainen, Pasi

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Linguistic strategies in virtual worlds : a study of multilingualism, code-switching, and identity among immigrant online gamers by Huomo, Martti

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