Challenges in collecting and using web data in the banking sector Tekijä Silonsaari, Emmi

Aiheet: “…Digital Marketing and Corporate Communication…”
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Understanding Concept of Virality in Social Media from Users’ Perspective Tekijä Atayeva, Nurana

Aiheet: “…Digital Marketing and Corporate Communication…”
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The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices Tekijä Al Mamun, Md Fahad

Aiheet: “…Digital Marketing and Corporate Communication…”
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Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image Tekijä Reunanen, Aarni Eevert

Aiheet: “…Digital Marketing and Corporate Communication…”
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Exploring the role of generative artificial intelligence in digital content marketing Tekijä Kauppinen, Risto Tapio

Aiheet: “…Digital Marketing and Corporate Communication…”
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs Tekijä Härkänen, Anna

Aiheet: “…Digital Marketing and Corporate Communication…”
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Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning Tekijä Luuppala, Aino Maria

Aiheet: “…Digital Marketing and Corporate Communication…”
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What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention Tekijä Yesmin, Shayala

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Technology-mediated integration of sales and marketing Tekijä Kunelius, Vilma

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct Tekijä Rafia Rafa, Fadia

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry Tekijä Abass, Nada

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Motivation and Engagement Initiatives of the Philippine Government’s Message During a Health Crisis Tekijä de Leon, Anne

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Strategic Influencer Selection Practices of Organizations in Vietnam Tekijä Nguyen, Phuong

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Analysing International Student Mobility to Finland: A Push-Pull-Mooring Framework Approach Tekijä Bankhele, Vaishnavi

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Role of artificial intelligence in promotional campaigns Tekijä Kivistö, Arttu

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. Tekijä Tolonen Torralbo, Marta

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Marketing automation supporting sales Tekijä Sandell, Niko

Aiheet: “…Digital marketing…”
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Perceptions of content marketing : case study on Finnish companies Tekijä Hänninen, Heli

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