From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

Subjects: “…Digital Marketing and Corporate Communication…”
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Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

Subjects: “…Digital Marketing and Corporate Communication…”
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The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

Subjects: “…Digital Marketing and Corporate Communication…”
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Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image by Reunanen, Aarni Eevert

Subjects: “…Digital Marketing and Corporate Communication…”
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Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

Subjects: “…Digital Marketing and Corporate Communication…”
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Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

Subjects: “…Digital Marketing and Corporate Communication…”
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Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

Subjects: “…Digital Marketing and Corporate Communication…”
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Strategic Influencer Selection Practices of Organizations in Vietnam by Nguyen, Phuong

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Analysing International Student Mobility to Finland: A Push-Pull-Mooring Framework Approach by Bankhele, Vaishnavi

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Role of artificial intelligence in promotional campaigns by Kivistö, Arttu

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. by Tolonen Torralbo, Marta

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Technology-mediated integration of sales and marketing by Kunelius, Vilma

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention by Yesmin, Shayala

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry by Abass, Nada

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri by Korpilaakso, Markus

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Voice of the future? Examining consumer responses to AI-generated voice in brand communication by Ruuska, Matti

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach by Huang, Lijia

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing by Ilonen, Matias

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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