Building a personal political brand using Facebook and Instagram advertising Tekijä Puomisto, Tommi

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Threats and challenges around European cyber security cooperation in the context of the European Union directive on security of network and information systems Tekijä Söderholm, Antti-Ilari

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The making of a serious game : perspectives from stakeholders Tekijä Hristov, Mitcho

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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam Tekijä Pham, Phuong Anh

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Social media influencers’ discourse on steroids : role models or cautionary tales? Tekijä Vainio, Otto

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’’Are you looking at the fire?’’ : a material package for examining video game narratives told using gameplay mechanics Tekijä Hepola, Tomi

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Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements Tekijä Lehkonen, Mikko

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Digital Game-Based-Learning in Early Foreign Language Teaching : Perceptions of teachers Tekijä Kähärä, Topias

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How augmented reality games can improve social health : case Pokémon GO Tekijä Kosonen, Helena

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Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile applica... Tekijä Piiroinen, Petra

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Utilising marketing automation to support sales in digital business-to-business environment Tekijä Lampinen, Anna

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Linguistic strategies in virtual worlds : a study of multilingualism, code-switching, and identity among immigrant online gamers Tekijä Huomo, Martti

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Value formation and service switching behaviour in Finnish retail service systems Tekijä Toivanen, Vilma

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The Effects of Educational Video Games on Adult Language Learners Tekijä Pietilä, Tiia

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Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis Tekijä Aalto, Aleksi

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Perspective of small enterprises : how web analytics are used by Finnish online retailers? Tekijä Pirinen, Esra

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Impact of value co-creation and co-destruction for digital consumer services : a case study on activity tracking solutions Tekijä Raatikainen, Pasi

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”You’ve got a quest!” : a material package for using elements of MMORPG-games in elementary school ELT Tekijä Juvonen, Veera

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Strategic influencer communication and formation of purchase intention in social networking sites Tekijä Soininen, Sampo

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