Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

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Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

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’’Are you looking at the fire?’’ : a material package for examining video game narratives told using gameplay mechanics by Hepola, Tomi

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How augmented reality games can improve social health : case Pokémon GO by Kosonen, Helena

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Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile applica... by Piiroinen, Petra

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Digital Game-Based-Learning in Early Foreign Language Teaching : Perceptions of teachers by Kähärä, Topias

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Linguistic strategies in virtual worlds : a study of multilingualism, code-switching, and identity among immigrant online gamers by Huomo, Martti

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Perspective of small enterprises : how web analytics are used by Finnish online retailers? by Pirinen, Esra

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Impact of value co-creation and co-destruction for digital consumer services : a case study on activity tracking solutions by Raatikainen, Pasi

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Value formation and service switching behaviour in Finnish retail service systems by Toivanen, Vilma

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Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

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The Effects of Educational Video Games on Adult Language Learners by Pietilä, Tiia

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”You’ve got a quest!” : a material package for using elements of MMORPG-games in elementary school ELT by Juvonen, Veera

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Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

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Studying the molecular pathology of cytological samples from pancreatic and biliary ducts by Mäkinen, Erna

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Value co-creation and co-destruction in Untappd by Ulander, Santeri

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