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61
Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency
Published 2020Subjects: “…digitaalinen markkinointi…”
JYX-julkaisuarkisto / JYX Digital Archive
Linkki verkkoaineistoon
Linkki verkkoaineistoon
Doctoral dissertation -
62
An exploration of the world of digital advertising and artificial intelligence
Published 2022Subjects: “…digitaalinen markkinointi…”
JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
63
Johdon laskentatoimi nuorten yrittäjien keskuudessa digi- ja sisältömarkkinoinnin toimialalla
Published 2021Subjects: Get full text Get full textMaster's thesis -
64
Personalized marketing at the right time : toward motivation-based temporal dynamics in web personalization
Published 2021Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Linkki verkkoaineistoon
Doctoral dissertation -
65
The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
Published 2020Subjects: Get full text Get full textMaster's thesis -
66
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Subjects: Get full text Get full textMaster's thesis -
67
The representation of Sámi people on Finnish and Norwegian tourism websites in English
Published 2014Subjects: Get full text Get full textMaster's thesis -
68
The tip of the 'eyesberg' : a case of multimodal website argumentation
Published 2020Subjects: Get full text Get full textMaster's thesis -
69
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Subjects: Get full text Get full textMaster's thesis -
70
Facebook-markkinoinnin vaikutus ostokäyttäytymiseen ja tunnevetoisen facebook-mainonnan vaikutus kahdessa casessa
Published 2021Subjects: Get full text Get full textMaster's thesis -
71
Co-creation of a sustainable image on social media : the case of five food brands
Published 2017Subjects: Get full text Get full textMaster's thesis -
72
Kausaalimalli Osuuskauppa Hämeenmaan Facebook-julkaisujen sitoutuneisuusasteelle ja tavoittavuudelle
Published 2020Subjects: Get full text Get full textMaster's thesis -
73
Relationship emergence and the usage of digital channels in the emergence process
Published 2018Subjects: Get full text Get full textMaster's thesis -
74
“Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
Published 2021Subjects: Get full text Get full textMaster's thesis -
75
Facilitators and impediments of agile marketing software implementation : case digital Kanban board
Published 2021Subjects: Get full text Get full textMaster's thesis -
76
Account-based marketing concept and process
Published 2021Subjects: Get full text Get full textMaster's thesis -
77
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Subjects: Get full text Get full textMaster's thesis -
78
Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
Published 2021Subjects: Get full text Get full textMaster's thesis -
79
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Subjects: Get full text Get full textMaster's thesis -
80
Nykytaiteen verkkokaupassa : tutkimus Taikon asiakkaiden ostoprosessista ja -motivaatioista, sekä Taikon Instagram-markkinoinnista
Published 2024Subjects: Get full text Get full textMaster's thesis