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1
The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
Published 2022Subjects: “…Data-driven decision-making…”
Get full text Get full textMaster's thesis -
2
Personalization in B2B marketing : leveraging artificial intelligence for customer insights and data-driven decision-making
Published 2025Subjects: Get full text Get full textMaster's thesis -
3
Identifying and validating key challenges of Big Data-based decision-making : a framework mapping out challenges from data to decisions
Published 2020Subjects: Get full text Get full textMaster's thesis -
4
Leveraging data in organizational decision making
Published 2021Subjects: “…data-driven decision making…”
Get full text Get full textBachelor's thesis -
5
Paramedia : thresholds of the social text
Published 2017Subjects: Linkki verkkoaineistoon
Doctoral dissertation -
6
Paramedia : thresholds of the social text
Published 2017Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Linkki verkkoaineistoon
Doctoral dissertation -
7
Capability Maturity Model for data-driven marketing
Published 2020Subjects: Get full text Get full textMaster's thesis