Capability Maturity Model for data-driven marketing by Länsipuro, Heidi

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Towards data-driven marketing organization by Rasi, Juha

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The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making by Lamminparras, Tuomas

Subjects: “…Data-driven decision-making…”
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Factors affecting the success of AI campaigns in marketing : data perspective by Varmavuo, Eevi

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Identifying and validating key challenges of Big Data-based decision-making : a framework mapping out challenges from data to decisions by Palomäki, Santeri

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Data-driven decision support to reduce "driving-under the influence of alcohol" offenses by Cherenet, Zerayaeqob

Subjects: “…Data-driven optimization…”
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Leveraging data in organizational decision making by Autio, Eeli

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The Use of Big Data Analytics in the Strategic Marketing Decision-Making by Hautakangas, Teemu

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INFRINGER : a novel interactive multi-objective optimization method able to learn a decision maker’s preferences utilizing machine learning by Misitano, Giovanni

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