Capability Maturity Model for data-driven marketing Tekijä Länsipuro, Heidi

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Towards data-driven marketing organization Tekijä Rasi, Juha

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The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making Tekijä Lamminparras, Tuomas

Aiheet: “…Data-driven decision-making…”
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Personalization in B2B marketing : leveraging artificial intelligence for customer insights and data-driven decision-making Tekijä Rammeya, Youssef

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Factors affecting the success of AI campaigns in marketing : data perspective Tekijä Varmavuo, Eevi

Aiheet: “…data-driven marketing…”
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Identifying and validating key challenges of Big Data-based decision-making : a framework mapping out challenges from data to decisions Tekijä Palomäki, Santeri

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Data-driven decision support to reduce "driving-under the influence of alcohol" offenses Tekijä Cherenet, Zerayaeqob

Aiheet: “…Data-driven optimization…”
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Leveraging data in organizational decision making Tekijä Autio, Eeli

Aiheet: “…data-driven decision making…”
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The Use of Big Data Analytics in the Strategic Marketing Decision-Making Tekijä Hautakangas, Teemu

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INFRINGER : a novel interactive multi-objective optimization method able to learn a decision maker’s preferences utilizing machine learning Tekijä Misitano, Giovanni

Aiheet: “…data-driven…”
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