Asiakkuudenhallinta ja sen hyödyt sekä haasteet palveluyrityksissä by Okker, Timo

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Role of AI in marketing through CRM integration with specific reference to chatbots by Ramaul, Laavanya

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Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab by Kauppinen, Anna

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Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

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Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company by Varis, Mari

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Customer retention in software-as-a-service business by Kingelin, Janita

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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

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Forming trust between a consumer and an online store by Juutilainen, Jesse

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EU:n yleisen tietosuoja-asetuksen vaikutukset yritysten asiakkuudenhallintajärjestelmiin by Kataja, Joel

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Account-based marketing concept and process by Peuhkuri, Alvar

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The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

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From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella

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Value creation through digital value-based selling activities by Tiainen, Petra

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