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  1. 1
    Case Study on Customer Engagement in Co-Creation Process

    Case Study on Customer Engagement in Co-Creation Process by Lapinoja, Anu

    Published 2018
    Subjects:
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    Master's thesis
  2. 2
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
    Subjects: “…Customer engagement…”
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    Master's thesis
  3. 3
    Role of AI in marketing through CRM integration with specific reference to chatbots

    Role of AI in marketing through CRM integration with specific reference to chatbots by Ramaul, Laavanya

    Published 2021
    Subjects:
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    Master's thesis
  4. 4
    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots by Hoikkala, Iida-Maria, Ojala, Rosa

    Published 2022
    Subjects: “…customer engagement…”
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    Master's thesis
  5. 5
    Understanding customer behaviour across diverse digital loyalty programs

    Understanding customer behaviour across diverse digital loyalty programs by Rauf, Muniba, kirjoittaja

    Published 2024
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  6. 6
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  7. 7
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  8. 8
    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
    Subjects:
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    Master's thesis
  9. 9
    The negative engagement behaviour of young millennials : triggers and responses

    The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

    Published 2020
    Subjects:
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    Master's thesis
  10. 10
    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn

    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn by Eskelinen, Kerttu, Kotila, Jussi

    Published 2019
    Subjects:
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    Master's thesis
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