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  1. 1
    The influence of priming on perceived authenticity, credibility and emotions in sponsored content

    The influence of priming on perceived authenticity, credibility and emotions in sponsored content by Pirttimäki, Tuisku

    Published 2018
    Subjects: “…source credibility…”
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    Master's thesis
  2. 2
    The impact of influencer credibility on purchase intention in the endorsement of sustainable products

    The impact of influencer credibility on purchase intention in the endorsement of sustainable products by Kiss, Réka

    Published 2021
    Subjects:
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    Master's thesis
  3. 3
    Trust and credibility : a conceptual analysis with a special focus on Finnish business environment

    Trust and credibility : a conceptual analysis with a special focus on Finnish business environment by Palttala, Pauliina

    Published 2006
    Subjects:
    Master's thesis
  4. 4
    Persuasiveness of sources in the COVID-19 public health crisis

    Persuasiveness of sources in the COVID-19 public health crisis by Körkkö, Laura

    Published 2021
    Subjects:
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    Master's thesis
  5. 5
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  6. 6
    Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials

    Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials by Uusitalo, Ilona

    Published 2019
    Subjects:
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    Master's thesis
  7. 7
    Authenticity and credibility in American reality rap : Ice-T 1986-1992

    Authenticity and credibility in American reality rap : Ice-T 1986-1992 by Niskanen, Antti

    Published 2006
    Subjects:
    Master's thesis
  8. 8
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  9. 9
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  10. 10
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
    Subjects:
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    Master's thesis
  11. 11
    Examining and enhancing adolescents' critical online reading skills

    Examining and enhancing adolescents' critical online reading skills by Hämäläinen, Elina, kirjoittaja

    Published 2023
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  12. 12
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
    Subjects:
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    Master's thesis
  13. 13
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
    Subjects:
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    Master's thesis
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