"A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication by Laulainen, Emilia

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Persuasion tactics used in corporate and activists’ communication by Arti, Alina

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Hate targeted at organisations : a literature review by Mäkelä, Rosa-Maria

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Framing 5G : how 5G issue is framed by stakeholders in the Finnish media by Seppälä, Aino

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The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

Subjects: “…Digital Marketing and Corporate Communication…”
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TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok by Fuentes, Laura Maria

Subjects: “…Corporate Communication…”
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Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

Subjects: “…Digital Marketing and Corporate Communication…”
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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

Subjects: “…Digital Marketing and Corporate Communication…”
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Cool by association: examining the impact of influencers on brand coolness by Rekiö, Jenna-Juulia

Subjects: “…Corporate Communication…”
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Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

Subjects: “…Digital Marketing and Corporate Communication…”
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Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

Subjects: “…Digital Marketing and Corporate Communication…”
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The Formation of Parasocial Relationships Via Video Content in a Brand Community by Saari, Anni

Subjects: “…Corporate Communication…”
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Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness by Kortevaara, Iida, Luukkala, Kia

Subjects: “…Corporate Communication…”
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Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

Subjects: “…Digital Marketing and Corporate Communication…”
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Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image by Reunanen, Aarni Eevert

Subjects: “…Digital Marketing and Corporate Communication…”
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Aspirational Talk in CSR Communication: When Does it Turn Negative? by Lagemann, Pia Maria

Subjects: “…Corporate Communication…”
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Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict by Korhonen, Otso

Subjects: “…Corporate Communication…”
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The Underutilized Potential of Employees in CSR Communication by Rouhesmaa, Elisa Rosa Ingeborg

Subjects: “…Corporate Communication…”
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Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus by Lampi, Krista

Subjects: “…Corporate Communication…”
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Viestinnän rooli työnantajamielikuvan rakentumisessa by Toivanen, Anniina

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