The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok by Fuentes, Laura Maria

Subjects: “…Corporate Communication…”
Get full text Get full text

Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

Cool by association: examining the impact of influencers on brand coolness by Rekiö, Jenna-Juulia

Subjects: “…Corporate Communication…”
Get full text Get full text

Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

The Formation of Parasocial Relationships Via Video Content in a Brand Community by Saari, Anni

Subjects: “…Corporate Communication…”
Get full text Get full text

Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness by Kortevaara, Iida, Luukkala, Kia

Subjects: “…Corporate Communication…”
Get full text Get full text

Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image by Reunanen, Aarni Eevert

Subjects: “…Digital Marketing and Corporate Communication…”
Get full text Get full text

Aspirational Talk in CSR Communication: When Does it Turn Negative? by Lagemann, Pia Maria

Subjects: “…Corporate Communication…”
Get full text Get full text

Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict by Korhonen, Otso

Subjects: “…Corporate Communication…”
Get full text Get full text

The Underutilized Potential of Employees in CSR Communication by Rouhesmaa, Elisa Rosa Ingeborg

Subjects: “…Corporate Communication…”
Get full text Get full text

Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus by Lampi, Krista

Subjects: “…Corporate Communication…”
Get full text Get full text

Viestinnän rooli työnantajamielikuvan rakentumisessa by Toivanen, Anniina

Subjects: Get full text Get full text

Sijoittajasuhdesivustojen sisältö ja rakenne sijoittajaviestinnän näkökulmasta by Toponen, Tuomas Hannu Olavi

Subjects: “…Corporate Communication…”
Get full text Get full text

Vulnerabilities in Digital Communication by Friman, Oskari, Äikäs, Anni

Subjects: “…Specialisation in Corporate Communication…”
Get full text Get full text

Asiakaskokemuksen johtaminen ja kehittäminen vuorovaikutuksen avulla by Tirkkonen, Vinski

Subjects: “…Specialisation in Corporate Communication…”
Get full text Get full text

Technology-mediated integration of sales and marketing by Kunelius, Vilma

Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Get full text Get full text