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  1. 61
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
    Subjects:
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    Master's thesis
  2. 62
    Suomalaiset nuoret verkkolehtien kuluttajina

    Suomalaiset nuoret verkkolehtien kuluttajina by Mansikka-Ahonen, Ulla, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 63
    The effect of tempo of background music on duration of stay and spending in a bar

    The effect of tempo of background music on duration of stay and spending in a bar by Down, Samuel

    Published 2009
    Subjects:
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    Master's thesis
  4. 64
    Why do consumers buy organic coffee? : environmental, health and price considerations

    Why do consumers buy organic coffee? : environmental, health and price considerations by Laitinen, Pauliina

    Published 2020
    Subjects:
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    Master's thesis
  5. 65
    Going green or greenwashing? : perceived environmental brand incongruence in green advertising

    Going green or greenwashing? : perceived environmental brand incongruence in green advertising by Jussila, Lotta

    Published 2019
    Subjects:
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    Master's thesis
  6. 66
    The adoption of photovoltaic micro production systems in Finland

    The adoption of photovoltaic micro production systems in Finland by Nousiainen, Juho

    Published 2016
    Subjects:
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    Master's thesis
  7. 67
    A Context-Specific and Dualistic Examination of Consumer Behaviour in the Context of Digital Products: The Case of Purchasing Digital Music from Music Download Stores in Finland

    A Context-Specific and Dualistic Examination of Consumer Behaviour in the Context of Digital Products: The Case of Purchasing Digital Music from Music Download Stores in Finland by Makkonen, Markus

    Published 2019
    Subjects:
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    Doctoral dissertation
  8. 68
    Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014

    Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014 by Koljonen, Saana

    Published 2015
    Subjects:
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    Master's thesis
  9. 69
    Forming trust between a consumer and an online store

    Forming trust between a consumer and an online store by Juutilainen, Jesse

    Published 2019
    Subjects:
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    Bachelor's thesis
  10. 70
    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce

    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce by Nevala, Emma

    Published 2023
    Subjects:
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    Master's thesis
  11. 71
    Promoting the Planetary Health Diet in Grocery Retail : Comparison of Retail Chains in Finland

    Promoting the Planetary Health Diet in Grocery Retail : Comparison of Retail Chains in Finland by Rislakki, Milla

    Published 2024
    Subjects:
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    Master's thesis
  12. 72
    Motivations to participate in value co-creation in sharing economies

    Motivations to participate in value co-creation in sharing economies by Pekkala, Ville

    Published 2018
    Subjects:
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    Master's thesis
  13. 73
    Elintarvikehuolto ja -säännöstely Suomessa vuosina 1914-1921

    Elintarvikehuolto ja -säännöstely Suomessa vuosina 1914-1921 by Rantatupa, Heikki

    Published 1979
    Subjects:
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    Doctoral dissertation
  14. 74
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  15. 75
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  16. 76
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  17. 77
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
    Subjects:
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    Master's thesis
  18. 78
    The role of place attachment in offline and online retail stores

    The role of place attachment in offline and online retail stores by Jokinen, Olga

    Published 2019
    Subjects:
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    Master's thesis
  19. 79
    English language use in Finnish businesses' TikTok videos : ways and purposes

    English language use in Finnish businesses' TikTok videos : ways and purposes by Källroos, Iida

    Published 2025
    Subjects:
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    Master's thesis
  20. 80
    A context-specific and dualistic examination of consumer behaviour in the context of digital products : the case of purchasing digital music from music download stores in Finland

    A context-specific and dualistic examination of consumer behaviour in the context of digital products : the case of purchasing digital music from music download stores in Finland by Makkonen, Markus, kirjoittaja

    Published 2019
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
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