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Consumer power >< brand force : defining brand equity assets for the empowered consumers
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Brisk, Jenni
Published 2019
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20423
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CBBE
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1
Marketing
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1
Markkinointi
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1
brand equity
1 results
1
branding
1 results
1
brands
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brändit
1 results
1
brändäys
1 results
1
consumer based brand equity
1 results
1
consumer power
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consumers
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1
empowered consumer
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1
kuluttajat
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1
modern branding
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