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1
Advancing the consumer engagement concept : insights into its definition, measurement, and relationships
Published 2019Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Linkki verkkoaineistoon
Linkki verkkoaineistoon
Doctoral dissertation -
2
Advancing the consumer engagement concept : insights into its definition, measurement, and relationships
Published 2019Subjects: Linkki verkkoaineistoon
Linkki verkkoaineistoon
Doctoral dissertation -
3
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
Published 2013Subjects: “…consumer engagement…”
Get full text Get full textMaster's thesis -
4
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Subjects: Get full text Get full textMaster's thesis -
5
Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
Published 2021Subjects: Get full text Get full textMaster's thesis