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Formation of relationship commitment in B2B software industry
Published 2018Subjects: Get full text Get full textMaster's thesis -
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The negative engagement behaviour of young millennials : triggers and responses
Published 2020Subjects: Get full text Get full textMaster's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Subjects: Get full text Get full textMaster's thesis -
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Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
Published 2019Subjects: Get full text Get full textMaster's thesis