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1
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Subjects: Get full text Get full textMaster's thesis -
2
The effects of power asymmetry in B2B relationships in automotive industry
Published 2019Subjects: Get full text Get full textMaster's thesis -
3
Product information management challenges in B2B e-commerce : a case study in spare parts business
Published 2018Subjects: Get full text Get full textMaster's thesis -
4
Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
Published 2023Subjects: Get full text Get full textMaster's thesis -
5
Value creation through digital value-based selling activities
Published 2023Subjects: Get full text Get full textMaster's thesis