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  1. 1
    The backstage of brand-artist marketing collaborations : the artist perspective

    The backstage of brand-artist marketing collaborations : the artist perspective by Mannonen, Anna

    Published 2021
    Subjects: “…co-branding…”
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    Master's thesis
  2. 2
    Sustainability communication on social media : a study on the most sustainable brands in Finland

    Sustainability communication on social media : a study on the most sustainable brands in Finland by Artemova, Alexandra

    Published 2020
    Subjects:
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    Master's thesis
  3. 3
    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007

    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007 by Heinonen, Eveliina

    Published 2009
    Subjects:
    Master's thesis
  4. 4
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business by Keinonen, Mervi

    Published 2004
    Subjects:
    Master's thesis
  5. 5
    Antecedents and consequences of brand love

    Antecedents and consequences of brand love by Leskinen, Katariina

    Published 2021
    Subjects: “…brand love…”
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    Master's thesis
  6. 6
    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki

    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki by Ylitalo, Milla

    Published 2003
    Subjects:
    Master's thesis
  7. 7
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
    Subjects:
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    Master's thesis
  8. 8
    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin

    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin by Karjalainen, Mari

    Published 2009
    Subjects:
    Master's thesis
  9. 9
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
    Subjects: “…brand anthropomorphism…”
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    Master's thesis
  10. 10
    Consumer power >< brand force : defining brand equity assets for the empowered consumers

    Consumer power >< brand force : defining brand equity assets for the empowered consumers by Brisk, Jenni

    Published 2019
    Subjects: “…modern branding…”
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    Master's thesis
  11. 11
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
    Subjects: “…internal branding…”
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    Master's thesis
  12. 12
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
    Subjects:
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    Master's thesis
  13. 13
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
    Subjects:
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    Master's thesis
  14. 14
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
    Subjects:
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    Master's thesis
  15. 15
    The complex nature of brand relationships : interpersonal or parasocial love?

    The complex nature of brand relationships : interpersonal or parasocial love? by Jakonen, Nina

    Published 2016
    Subjects:
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    Master's thesis
  16. 16
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
    Subjects: “…brand identity…”
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    Master's thesis
  17. 17
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
    Subjects: “…employer branding…”
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    Master's thesis
  18. 18
    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship

    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship by Liimatainen, Laura

    Published 2023
    Subjects: “…brand recall…”
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    Master's thesis
  19. 19
    Phonetic symbolism in brand names : perceptions of Finnish university students

    Phonetic symbolism in brand names : perceptions of Finnish university students by Jalonen, Hilla

    Published 2024
    Subjects: “…brand name…”
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    Master's thesis
  20. 20
    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image

    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image by Kokko, Tiia-Elina

    Published 2019
    Subjects: “…brand identity…”
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    Master's thesis
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