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1
Branding a family business
Published 2016Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
2
Communication students' motives for and attitudes towards personal branding
Published 2015Subjects: “…Personal branding…”
Get full text Get full textMaster's thesis -
3
The backstage of brand-artist marketing collaborations : the artist perspective
Published 2021Subjects: “…co-branding…”
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4
24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube
Published 2023Subjects: Get full text Get full textMaster's thesis -
5
In the middle of nowhere : communicating identity on a municipality website
Published 2021Subjects: Get full text Get full textBachelor's thesis -
6
Branding a family business
Published 2016Subjects: “…branding…”
Get full text Get full textMaster's thesis -
7
Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
Published 2018Subjects: Get full text Get full textMaster's thesis -
8
Country branding in export promotion : case Food From Finland
Published 2017Subjects: “…country branding…”
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9
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Subjects: “…modern branding…”
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10
The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
Published 2020Subjects: “…internal branding…”
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11
Nations on display. Nation branding strategies and their implementation in national pavilions : the cases of Finland and the Kingdom of Saudi Arabia
Published 2024Subjects: “…nation branding…”
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12
Public Sector Branding and Social Media Use
Published 2023Subjects: Get full text Get full textMaster's thesis -
13
The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands
Published 2020Subjects: “…nation branding…”
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14
“Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
Published 2021Subjects: Get full text Get full textMaster's thesis -
15
Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
Published 2020Subjects: “…brand perceptions…”
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16
The drivers of employee brand endorsement in social media
Published 2022Subjects: “…employer branding…”
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17
Commodification of Tibetan culture by socially mediated place branding
Published 2022Subjects: Get full text Get full textMaster's thesis -
18
Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding
Published 2001Subjects:Master's thesis -
19
Brand in Business-to-Business Market : case: Raflatac's merchant business
Published 2004Subjects:Master's thesis -
20
Communicating employer brand for an international audience : a collective case study of three career webpages
Published 2021Subjects: “…employer branding…”
Get full text Get full textMaster's thesis
