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1
Positioning carbon footprint labels to parent brands : case study: Raisio's self-labelling strategy
Published 2009Subjects:Master's thesis -
2
Understanding brand strategy adoption by high tech SME managers
Published 2014Subjects: Linkki verkkoaineistoon
Doctoral dissertation -
3
Understanding brand strategy adoption by high tech SME managers
Published 2014Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
4
Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
Published 2023Subjects: Get full text Get full textMaster's thesis