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1
The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016Subjects: Get full text Get full textMaster's thesis -
2
Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun
Published 2015Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
3
Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun
Published 2015Subjects: Linkki verkkoaineistoon
Doctoral dissertation -
4
Identifying drivers of brand polarization from consumer perspective
Published 2021Subjects: “…brand relationships…”
Get full text Get full textMaster's thesis -
5
The relationship between brand love and positive word of mouth
Published 2014Subjects: Get full text Get full textMaster's thesis -
6
Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
Published 2023Subjects: Get full text Get full textMaster's thesis