“Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website by Parviainen, Ida

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Family business branding : communicating a family-based brand identity by Elbanna, Karim, Hakala, Henna-Leena

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The role of internal processes in brand alignment by Harjunpää, Jasmiina

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The cool girl cult : Glossier and building brand identity on Instagram by Kääriäinen, Pauliina

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The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

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Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

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Internal and external multisensory branding : a framework and a method for establishing multisensory brand image by Kokko, Tiia-Elina

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“Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

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”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

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“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend by Kortesoja, Heidi

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