Aihe-ehdotuksia
- 20423 6
- Marketing 6
- Markkinointi 6
- brändit 6
- sosiaalinen media 5
- social media 4
- asiakkaat 3
- sitoutuminen 3
- Brand usage intent 2
- brand engagement 2
- brands 2
- brändäys 2
- customer brand engagement 2
- kuluttajat 2
- viraalimarkkinointi 2
- 2043 1
- Annoyance 1
- Brand 1
- Brand experience 1
- Consumer brand engagement 1
- Corporate Communication 1
- Customer brand engagement 1
- Customer decision process 1
- Customer engagement 1
- Facebook 1
- Instagram 1
- Rule 40 1
- Social media 1
- Twitter 1
- Viestinnän johtaminen 1
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1
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Julkaistu 2016Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
2
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Julkaistu 2015Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
3
Measuring consumer brand engagement on social media with annoyance as a moderator
Julkaistu 2017Aiheet: “…Consumer brand engagement…”
Hae kokoteksti Hae kokotekstiPro gradu -
4
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
Julkaistu 2014Aiheet: “…customer brand engagement…”
Hae kokoteksti Hae kokotekstiPro gradu -
5
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6
Brand-related negative engagement and spillover effect on social media
Julkaistu 2022Aiheet: “…brand engagement…”
Hae kokoteksti Hae kokotekstiPro gradu -
7
Utilization of influencer marketing in sport sponsorship on Instagram
Julkaistu 2023Aiheet: Hae kokoteksti Hae kokotekstiPro gradu
