Aihe-ehdotuksia
- 20423 2
- Marketing 2
- Markkinointi 2
- marketing 2
- markkinointi 2
- advertising 1
- anthropomorphism 1
- antropomorfismi 1
- brand anthropomorphism 1
- brand congruence 1
- brand partnership 1
- branding 1
- brands 1
- brändit 1
- brändäys 1
- consumer behaviour 1
- consumer environmental concern 1
- consumer-brand relationship 1
- consumers 1
- environmental awareness 1
- green marketing 1
- greenwashing 1
- hyvinvointi 1
- kestävä kulutus 1
- kuluttajakäyttäytyminen 1
- kuluttajat 1
- mainonta 1
- perceived brand anthropomorphism 1
- self-brand congruence 1
- sustainable consumption 1
-
1
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Julkaistu 2019Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
2
Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
Julkaistu 2023Aiheet: Hae kokoteksti Hae kokotekstiPro gradu