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  1. 1
    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers

    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers by Pekkala, Jarkko

    Published 2004
    Subjects:
    Master's thesis
  2. 2
    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki

    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki by Ylitalo, Milla

    Published 2003
    Subjects:
    Master's thesis
  3. 3
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
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