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  1. 1
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business by Keinonen, Mervi

    Published 2004
    Subjects:
    Master's thesis
  2. 2
    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki

    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki by Ylitalo, Milla

    Published 2003
    Subjects:
    Master's thesis
  3. 3
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
    Subjects:
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    Master's thesis
  4. 4
    The complex nature of brand relationships : interpersonal or parasocial love?

    The complex nature of brand relationships : interpersonal or parasocial love? by Jakonen, Nina

    Published 2016
    Subjects:
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    Master's thesis
  5. 5
    Antecedents and consequences of brand love

    Antecedents and consequences of brand love by Leskinen, Katariina

    Published 2021
    Subjects: “…brand love…”
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    Master's thesis
  6. 6
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
    Subjects: “…brand anthropomorphism…”
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    Master's thesis
  7. 7
    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun by Pyykkönen, Ritva, kirjoittaja

    Published 2015
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  8. 8
    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun by Pyykkönen, Ritva, kirjoittaja

    Published 2015
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  9. 9
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
    Subjects: “…brand alignment…”
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    Master's thesis
  10. 10
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
    Subjects:
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    Master's thesis
  11. 11
    Corporate identity and internal implementation of a corporate brand

    Corporate identity and internal implementation of a corporate brand by Koskimies, Virpi

    Published 2011
    Subjects:
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    Master's thesis
  12. 12
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
    Subjects: “…internal branding…”
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    Master's thesis
  13. 13
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
    Subjects: “…brand identity…”
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    Master's thesis
  14. 14
    Identifying drivers of brand polarization from consumer perspective

    Identifying drivers of brand polarization from consumer perspective by Tornberg, Jussi

    Published 2021
    Subjects:
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    Master's thesis
  15. 15
    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship

    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship by Liimatainen, Laura

    Published 2023
    Subjects: “…brand recall…”
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    Master's thesis
  16. 16
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
    Subjects: “…brand love…”
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    Master's thesis
  17. 17
    Positioning carbon footprint labels to parent brands : case study: Raisio's self-labelling strategy

    Positioning carbon footprint labels to parent brands : case study: Raisio's self-labelling strategy by Nyholm, Matias

    Published 2009
    Subjects:
    Master's thesis
  18. 18
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo

    Published 2017
    Subjects: “…Consumer brand engagement…”
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    Master's thesis
  19. 19
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    Subjects:
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    Master's thesis
  20. 20
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
    Subjects: “…brand advocate…”
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    Master's thesis
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