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  1. 281
    Parents’ response to environmental sustainability related communication on social media concerning plant-based food brands

    Parents’ response to environmental sustainability related communication on social media concerning plant-based food brands by Sarén, Miina

    Published 2021
    Subjects:
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    Master's thesis
  2. 282
    Oikeasti hauska vai FellowKids? : johdanto promootiokulttuuriin Internetissä vuonna 2020

    Oikeasti hauska vai FellowKids? : johdanto promootiokulttuuriin Internetissä vuonna 2020 by Jaatinen, Jere

    Published 2020
    Subjects:
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    Master's thesis
  3. 283
    Online content consumption experiences as drivers of engagement behaviors and recommendation intention

    Online content consumption experiences as drivers of engagement behaviors and recommendation intention by Heino, Anna, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 284
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
    Subjects:
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    Master's thesis
  5. 285
    Yritystapahtuma kontekstina ja kulttuurisena kokemuksena

    Yritystapahtuma kontekstina ja kulttuurisena kokemuksena by Catani, Johanna

    Published 2008
    Subjects:
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  6. 286
    The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam

    The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam by Nguyen, Chuong

    Published 2020
    Subjects:
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    Master's thesis
  7. 287
    Communication students' motives for and attitudes towards personal branding

    Communication students' motives for and attitudes towards personal branding by Joensivu, Suvi

    Published 2015
    Subjects:
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    Master's thesis
  8. 288
    Aluelehti itähämäläisten elämässä : tutkimus aluelehti Itä-Hämeen merkityksestä paikallisille kuluttajille

    Aluelehti itähämäläisten elämässä : tutkimus aluelehti Itä-Hämeen merkityksestä paikallisille kuluttajille by Pajula, Milja

    Published 2004
    Subjects:
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    Master's thesis
  9. 289
    The effects of social media customer service on brand love

    The effects of social media customer service on brand love by Ojanperä, Matias

    Published 2020
    Subjects:
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    Master's thesis
  10. 290
    Yritystapahtuma kontekstina ja kulttuurisena kokemuksena

    Yritystapahtuma kontekstina ja kulttuurisena kokemuksena by Catani, Johanna

    Published 2008
    Subjects:
    Doctoral dissertation
  11. 291
    Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub

    Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub by Huovinen, Anna

    Published 2021
    Subjects:
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    Master's thesis
  12. 292
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
    Subjects:
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    Master's thesis
  13. 293
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
    Subjects:
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    Master's thesis
  14. 294
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
    Subjects:
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    Master's thesis
  15. 295
    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

    Published 2021
    Subjects:
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    Master's thesis
  16. 296
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
    Subjects:
    Doctoral dissertation
  17. 297
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
    Subjects:
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    Master's thesis
  18. 298
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
    Subjects:
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    Master's thesis
  19. 299
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
    Subjects:
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    Master's thesis
  20. 300
    Identifying drivers of brand polarization from consumer perspective

    Identifying drivers of brand polarization from consumer perspective by Tornberg, Jussi

    Published 2021
    Subjects:
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    Master's thesis
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