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  1. 261
    Consumer power >< brand force : defining brand equity assets for the empowered consumers

    Consumer power >< brand force : defining brand equity assets for the empowered consumers by Brisk, Jenni

    Published 2019
    Subjects:
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    Master's thesis
  2. 262
    Merging brands : the effects of a post-acquisition brand change to corporate customer relationships

    Merging brands : the effects of a post-acquisition brand change to corporate customer relationships by Laitinen, Salli

    Published 2022
    Subjects:
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    Master's thesis
  3. 263
    La beauté botanique de la nature bretonne pour tous : construction multimodale de l’identité d’Yves Rocher sur son site Internet

    La beauté botanique de la nature bretonne pour tous : construction multimodale de l’identité d’Yves Rocher sur son site Internet by Suomäki, Annariina

    Published 2024
    Subjects:
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    Master's thesis
  4. 264
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
    Subjects:
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    Master's thesis
  5. 265
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
    Subjects:
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    Master's thesis
  6. 266
    Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa

    Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa by Hakkarainen, Lotta

    Published 2023
    Subjects:
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    Master's thesis
  7. 267
    Communication between a sports organization and its brand community : an action research study

    Communication between a sports organization and its brand community : an action research study by Tyynelä, Tero

    Published 2021
    Subjects:
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    Master's thesis
  8. 268
    Public Sector Branding and Social Media Use

    Public Sector Branding and Social Media Use by Kyösti, Senni

    Published 2023
    Subjects:
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    Master's thesis
  9. 269
    Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014

    Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014 by Koljonen, Saana

    Published 2015
    Subjects:
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    Master's thesis
  10. 270
    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship

    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship by Liimatainen, Laura

    Published 2023
    Subjects:
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    Master's thesis
  11. 271
    With chocolate against hate speech : exploring corporate activism

    With chocolate against hate speech : exploring corporate activism by Ketola, Katja

    Published 2021
    Subjects:
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    Master's thesis
  12. 272
    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image

    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image by Kokko, Tiia-Elina

    Published 2019
    Subjects:
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    Master's thesis
  13. 273
    ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter

    ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter by Szilvay, Elina

    Published 2023
    Subjects:
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    Master's thesis
  14. 274
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia

    Published 2017
    Subjects:
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    Master's thesis
  15. 275
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  16. 276
    Maineenhallinta neljässä suomalaisessa pörssiyhtiössä

    Maineenhallinta neljässä suomalaisessa pörssiyhtiössä by Tervo, Merja, Vaara, Anne

    Published 2004
    Subjects:
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    Master's thesis
  17. 277
    Suunnittelijoiden tarina verkkosivujen visuaalisen kokemuksen suunnittelusta

    Suunnittelijoiden tarina verkkosivujen visuaalisen kokemuksen suunnittelusta by Suikki, Jasmin

    Published 2019
    Subjects:
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    Master's thesis
  18. 278
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
    Subjects:
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    Master's thesis
  19. 279
    Globaali K-pop : eteläkorealaisen popmusiikin brändäys ja markkinointi

    Globaali K-pop : eteläkorealaisen popmusiikin brändäys ja markkinointi by Ropponen, Sirja

    Published 2023
    Subjects:
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    Bachelor's thesis
  20. 280
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    Subjects: “…brändit…”
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
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