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  1. 81
    Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram

    Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram by Lehtonen, Aino

    Published 2020
    Subjects:
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    Master's thesis
  2. 82
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
    Subjects:
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    Master's thesis
  3. 83
    Communication students' motives for and attitudes towards personal branding

    Communication students' motives for and attitudes towards personal branding by Joensivu, Suvi

    Published 2015
    Subjects:
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    Master's thesis
  4. 84
    Commodification of Tibetan culture by socially mediated place branding

    Commodification of Tibetan culture by socially mediated place branding by Miao, Yuanke

    Published 2022
    Subjects:
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    Master's thesis
  5. 85
    Communicating employer brand for an international audience : a collective case study of three career webpages

    Communicating employer brand for an international audience : a collective case study of three career webpages by Torppala, Vilma

    Published 2021
    Subjects:
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    Master's thesis
  6. 86
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
    Subjects:
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    Master's thesis
  7. 87
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
    Subjects:
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    Master's thesis
  8. 88
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
    Subjects:
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    Master's thesis
  9. 89
    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

    Published 2021
    Subjects:
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    Master's thesis
  10. 90
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
    Subjects:
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    Master's thesis
  11. 91
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
    Subjects:
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    Master's thesis
  12. 92
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
    Subjects:
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    Master's thesis
  13. 93
    Sustainability communication on social media : a study on the most sustainable brands in Finland

    Sustainability communication on social media : a study on the most sustainable brands in Finland by Artemova, Alexandra

    Published 2020
    Subjects:
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    Master's thesis
  14. 94
    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend by Kortesoja, Heidi

    Published 2020
    Subjects:
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    Master's thesis
  15. 95
    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä by Martti, Pirkko

    Published 2013
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  16. 96
    Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement

    Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement by Vuorinen, Maarit, kirjoittaja

    Published 2015
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  17. 97
    Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement

    Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement by Vuorinen, Maarit, kirjoittaja

    Published 2015
    Subjects:
    Linkki verkkoaineistoon
    JYX-julkaisuarkisto / JYX Digital Archive
    Käytettävissä vapaakappalekirjastoissa
    Linkki verkkoaineistoon
    JYX-julkaisuarkisto / JYX Digital Archive
    Käytettävissä vapaakappaletyöasemilla
    Doctoral dissertation
  18. 98
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
    Subjects:
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    Master's thesis
  19. 99
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
    Subjects:
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    Master's thesis
  20. 100
    Brand building in startups : best practices and influence on angel investor decision-making

    Brand building in startups : best practices and influence on angel investor decision-making by Reuter, Aapo

    Published 2020
    Subjects:
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    Master's thesis
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