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  1. 41
    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market by Rong, Haoyi

    Published 2020
    Subjects:
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    Master's thesis
  2. 42
    Finnish lifestyle influencers roles and communication in Instagram advertisements

    Finnish lifestyle influencers roles and communication in Instagram advertisements by Penttinen, Emma

    Published 2024
    Subjects:
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    Master's thesis
  3. 43
    "The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences

    "The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences by Karhu, Annu

    Published 2014
    Subjects: “…target advertising…”
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    Master's thesis
  4. 44
    Racism in advertising in the beauty industry : emotional responses in social media during racism related crises

    Racism in advertising in the beauty industry : emotional responses in social media during racism related crises by Vallius, Heidi

    Published 2019
    Subjects:
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    Master's thesis
  5. 45
    “You, who can resend life or raise the dead” : a study on rhetorical devices and persuasiveness of games console TV advertising

    “You, who can resend life or raise the dead” : a study on rhetorical devices and persuasiveness of games console TV advertising by Laulainen, Emilia

    Published 2021
    Subjects:
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    Bachelor's thesis
  6. 46
    Representation of gender in Dove’s advertising images

    Representation of gender in Dove’s advertising images by Iiliäinen, Tiia

    Published 2019
    Subjects:
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    Bachelor's thesis
  7. 47
    "I love Felix" : representations of gender in advertisements in British and Finnish interior decorating magazines

    "I love Felix" : representations of gender in advertisements in British and Finnish interior decorating magazines by Nykänen, Merja

    Published 2008
    Subjects:
    Master's thesis
  8. 48
    Consumers' attitudes toward mobile advertising : a rhetorical approach

    Consumers' attitudes toward mobile advertising : a rhetorical approach by Andersson, Sanna

    Published 2015
    Subjects: “…mobile advertising…”
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    Master's thesis
  9. 49
    Designing meaning : a visual design analysis of remedy entertainment’s video game advertisements

    Designing meaning : a visual design analysis of remedy entertainment’s video game advertisements by Ollikka, Niko

    Published 2021
    Subjects:
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    Master's thesis
  10. 50
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  11. 51
    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective by Aaltonen, Heli

    Published 2010
    Subjects:
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  12. 52
    Going green or greenwashing? : perceived environmental brand incongruence in green advertising

    Going green or greenwashing? : perceived environmental brand incongruence in green advertising by Jussila, Lotta

    Published 2019
    Subjects:
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    Master's thesis
  13. 53
    Make It Vegan : How Advertisements for Cosmetics Construct Vegan Representation

    Make It Vegan : How Advertisements for Cosmetics Construct Vegan Representation by Hyppölä, Jenni

    Published 2023
    Subjects:
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    Bachelor's thesis
  14. 54
    Co-creation of value in advertising : an interpretive study from the consumers' perspective

    Co-creation of value in advertising : an interpretive study from the consumers' perspective by Aaltonen, Heli

    Published 2010
    Subjects:
    Doctoral dissertation
  15. 55
    The use of English in the advertisements of a Finnish business magazine

    The use of English in the advertisements of a Finnish business magazine by Mäyrä, Tuija

    Published 2008
    Subjects:
    Master's thesis
  16. 56
    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014

    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014 by Myllylä, Kati

    Published 2017
    Subjects:
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    Master's thesis
  17. 57
    Online marketing for the cookieless future in Finland

    Online marketing for the cookieless future in Finland by Koskela, Tiia

    Published 2023
    Subjects:
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    Master's thesis
  18. 58
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
    Subjects:
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    Master's thesis
  19. 59
    The skinny & the plus-size : images of women in the Calvin Klein campaign #mycalvins

    The skinny & the plus-size : images of women in the Calvin Klein campaign #mycalvins by Parviainen, Ida

    Published 2022
    Subjects:
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    Bachelor's thesis
  20. 60
    Mobile game monetization

    Mobile game monetization by Foxell, Nico

    Published 2015
    Subjects:
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    Bachelor's thesis
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