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  1. 781
    Enhancing CRM strategy : the role of data, leadership and organizational culture

    Enhancing CRM strategy : the role of data, leadership and organizational culture by Patrikainen, Silja

    Published 2018
    Subjects:
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    Master's thesis
  2. 782
    Hinnoittelun psykologia: ysiysi-hinnat vs. tasahinnat : hintapäätteiden vaikutus kuluttajan hintakäsityksen ja ostoaikomuksen muodostumiseen arkisissa ostopäätöstilanteissa

    Hinnoittelun psykologia: ysiysi-hinnat vs. tasahinnat : hintapäätteiden vaikutus kuluttajan hintakäsityksen ja ostoaikomuksen muodostumiseen arkisissa ostopäätöstilanteissa by Martikainen, Kalle

    Published 2018
    Subjects:
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    Master's thesis
  3. 783
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho

    Published 2016
    Subjects:
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    Master's thesis
  4. 784
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia

    Published 2017
    Subjects:
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    Master's thesis
  5. 785
    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce

    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce by Nevala, Emma

    Published 2023
    Subjects:
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    Master's thesis
  6. 786
    Einsame Ruhe in unberührter Natur : Vorstellungen von Reisewerbebildern der Region Kainuu : eine Befragungsuntersuchung unter potenziellen deutschen Finnlandreisenden

    Einsame Ruhe in unberührter Natur : Vorstellungen von Reisewerbebildern der Region Kainuu : eine Befragungsuntersuchung unter potenziellen deutschen Finnlandreisenden by Seppänen, Satu

    Published 2006
    Subjects:
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    Master's thesis
  7. 787
    Factors affecting brick and mortar channel choice in an omnichannel environment

    Factors affecting brick and mortar channel choice in an omnichannel environment by Helke, Iida

    Published 2018
    Subjects:
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    Master's thesis
  8. 788
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  9. 789
    Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa

    Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa by Alajuuma, Viivi

    Published 2017
    Subjects:
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    Master's thesis
  10. 790
    Syyt yksityisyydestä luopumiseen sosiaalisessa mediassa : hyödyt ja haitat

    Syyt yksityisyydestä luopumiseen sosiaalisessa mediassa : hyödyt ja haitat by Myntti, Aleksi

    Published 2018
    Subjects:
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    Bachelor's thesis
  11. 791
    Globaali K-pop : eteläkorealaisen popmusiikin brändäys ja markkinointi

    Globaali K-pop : eteläkorealaisen popmusiikin brändäys ja markkinointi by Ropponen, Sirja

    Published 2023
    Subjects:
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    Bachelor's thesis
  12. 792
    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
    Subjects:
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    Master's thesis
  13. 793
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
    Subjects:
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    Master's thesis
  14. 794
    User experience on an ecommerce website : a case study

    User experience on an ecommerce website : a case study by Ritonummi, Saima

    Published 2020
    Subjects:
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    Master's thesis
  15. 795
    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs by Pakarinen, Riikka, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  16. 796
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  17. 797
    The effects of power asymmetry in B2B relationships in automotive industry

    The effects of power asymmetry in B2B relationships in automotive industry by Pehkonen, Elina

    Published 2019
    Subjects:
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    Master's thesis
  18. 798
    Kamppailua asukkaista : Alahärmän imago ja retoriset keinot selviytyä kuntasektorin rakennemuutoksesta

    Kamppailua asukkaista : Alahärmän imago ja retoriset keinot selviytyä kuntasektorin rakennemuutoksesta by Övermark, Niina

    Published 2008
    Subjects:
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    Master's thesis
  19. 799
    Framing hope : analyzing NGO communication on Instagram about Middle Eastern refugees

    Framing hope : analyzing NGO communication on Instagram about Middle Eastern refugees by Fintorová, Michaela

    Published 2023
    Subjects:
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    Master's thesis
  20. 800
    Role of website quality on online trust in e-commerce context

    Role of website quality on online trust in e-commerce context by Dhaugoda, Sabina

    Published 2021
    Subjects:
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    Master's thesis
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