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  1. 741
    Communication between a sports organization and its brand community : an action research study

    Communication between a sports organization and its brand community : an action research study by Tyynelä, Tero

    Published 2021
    Subjects:
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    Master's thesis
  2. 742
    Impacts of digital distribution on video game market channels

    Impacts of digital distribution on video game market channels by Hietalahti, Juuso

    Published 2007
    Subjects:
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    Master's thesis
  3. 743
    “Tähän väliin asiaa meidän sponsorilta” : kaupalliset yhteistyöt suomalaisissa podcasteissa

    “Tähän väliin asiaa meidän sponsorilta” : kaupalliset yhteistyöt suomalaisissa podcasteissa by Pesonen, Reetta, Carpén, Helmi

    Published 2021
    Subjects:
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    Master's thesis
  4. 744
    Hinnoittelun psykologia: ysiysi-hinnat vs. tasahinnat : hintapäätteiden vaikutus kuluttajan hintakäsityksen ja ostoaikomuksen muodostumiseen arkisissa ostopäätöstilanteissa

    Hinnoittelun psykologia: ysiysi-hinnat vs. tasahinnat : hintapäätteiden vaikutus kuluttajan hintakäsityksen ja ostoaikomuksen muodostumiseen arkisissa ostopäätöstilanteissa by Martikainen, Kalle

    Published 2018
    Subjects:
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    Master's thesis
  5. 745
    Sosiaalisen eWOM-viestinnän vaikutukset Z-sukupolven ostopäätöksiin TikTokissa

    Sosiaalisen eWOM-viestinnän vaikutukset Z-sukupolven ostopäätöksiin TikTokissa by Oikarinen, Iida

    Published 2023
    Subjects:
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    Master's thesis
  6. 746
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho

    Published 2016
    Subjects:
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    Master's thesis
  7. 747
    Enhancing CRM strategy : the role of data, leadership and organizational culture

    Enhancing CRM strategy : the role of data, leadership and organizational culture by Patrikainen, Silja

    Published 2018
    Subjects:
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    Master's thesis
  8. 748
    The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands

    The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands by Wesseling, Dorien

    Published 2020
    Subjects:
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    Master's thesis
  9. 749
    Einsame Ruhe in unberührter Natur : Vorstellungen von Reisewerbebildern der Region Kainuu : eine Befragungsuntersuchung unter potenziellen deutschen Finnlandreisenden

    Einsame Ruhe in unberührter Natur : Vorstellungen von Reisewerbebildern der Region Kainuu : eine Befragungsuntersuchung unter potenziellen deutschen Finnlandreisenden by Seppänen, Satu

    Published 2006
    Subjects:
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    Master's thesis
  10. 750
    Factors affecting brick and mortar channel choice in an omnichannel environment

    Factors affecting brick and mortar channel choice in an omnichannel environment by Helke, Iida

    Published 2018
    Subjects:
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    Master's thesis
  11. 751
    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce

    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce by Nevala, Emma

    Published 2023
    Subjects:
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    Master's thesis
  12. 752
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia

    Published 2017
    Subjects:
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    Master's thesis
  13. 753
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  14. 754
    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs by Pakarinen, Riikka, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  15. 755
    User experience on an ecommerce website : a case study

    User experience on an ecommerce website : a case study by Ritonummi, Saima

    Published 2020
    Subjects:
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    Master's thesis
  16. 756
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  17. 757
    Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa

    Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa by Alajuuma, Viivi

    Published 2017
    Subjects:
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    Master's thesis
  18. 758
    The effects of power asymmetry in B2B relationships in automotive industry

    The effects of power asymmetry in B2B relationships in automotive industry by Pehkonen, Elina

    Published 2019
    Subjects:
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    Master's thesis
  19. 759
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
    Subjects:
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    Master's thesis
  20. 760
    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
    Subjects:
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    Master's thesis
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