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  1. 721
    The success of communication in the Adventures of Joe Fin campaign : self-evaluated effects on health behaviour

    The success of communication in the Adventures of Joe Fin campaign : self-evaluated effects on health behaviour by Mäkilä, Martta

    Published 2010
    Subjects:
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    Master's thesis
  2. 722
    Transmedia storytelling and Lost path to success

    Transmedia storytelling and Lost path to success by Matsunaga Sasaki, Daniella

    Published 2012
    Subjects:
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    Master's thesis
  3. 723
    "The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences

    "The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences by Karhu, Annu

    Published 2014
    Subjects:
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    Master's thesis
  4. 724
    Videoiden merkitys yritysten sisällöntuotannon välineenä sosiaalisessa mediassa

    Videoiden merkitys yritysten sisällöntuotannon välineenä sosiaalisessa mediassa by Rinne, Joonas

    Published 2020
    Subjects:
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    Bachelor's thesis
  5. 725
    Finnish lifestyle influencers roles and communication in Instagram advertisements

    Finnish lifestyle influencers roles and communication in Instagram advertisements by Penttinen, Emma

    Published 2024
    Subjects: “…Markkinointi…”
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    Master's thesis
  6. 726
    M&A-neuvonantajan odotetut ja koetut hyödyt sekä valintakriteerit yrityskauppaprosessissa : myyjän näkökulma

    M&A-neuvonantajan odotetut ja koetut hyödyt sekä valintakriteerit yrityskauppaprosessissa : myyjän näkökulma by Taimisto, Tommi

    Published 2023
    Subjects:
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    Master's thesis
  7. 727
    Greenwashing : consumer perspective

    Greenwashing : consumer perspective by Butyrchik, Violetta

    Published 2022
    Subjects:
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    Master's thesis
  8. 728
    The backstage of brand-artist marketing collaborations : the artist perspective

    The backstage of brand-artist marketing collaborations : the artist perspective by Mannonen, Anna

    Published 2021
    Subjects:
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    Master's thesis
  9. 729
    „Direkt aus der arktischen Natur Finnlands“: Image von und Stereotype über Finnland auf den deutschsprachigen Websites zweier finnischer Lebensmittelunternehmen

    „Direkt aus der arktischen Natur Finnlands“: Image von und Stereotype über Finnland auf den deutschsprachigen Websites zweier finnischer Lebensmittelunternehmen by Paajanen, Aino

    Published 2020
    Subjects:
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    Master's thesis
  10. 730
    Kuluttajayhteisöt fantasiaurheilupeleissä

    Kuluttajayhteisöt fantasiaurheilupeleissä by Saari, Lasse

    Published 2019
    Subjects:
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    Master's thesis
  11. 731
    Sales and marketing tools for developing employee and customer experience

    Sales and marketing tools for developing employee and customer experience by Sainio, Jesse

    Published 2021
    Subjects:
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    Master's thesis
  12. 732
    Urheiluorganisaation yhteiskuntavastuu ja sen hyödyntäminen urheilusponsoroinnissa

    Urheiluorganisaation yhteiskuntavastuu ja sen hyödyntäminen urheilusponsoroinnissa by Lagerblom, Jori

    Published 2019
    Subjects: “…Markkinointi…”
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    Master's thesis
  13. 733
    A comparative analysis of impulse buying strategies : case study of an online women apparel store

    A comparative analysis of impulse buying strategies : case study of an online women apparel store by Malik, Anam

    Published 2019
    Subjects:
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    Master's thesis
  14. 734
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
    Subjects:
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    Master's thesis
  15. 735
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
    Subjects:
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    Master's thesis
  16. 736
    From customer data to customer's data : reverse use of customer data as a tool for value co-creation

    From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella

    Published 2021
    Subjects:
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    Master's thesis
  17. 737
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Subjects: “…digitaalinen markkinointi…”
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  18. 738
    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies

    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies by Järvinen, Joel

    Published 2011
    Subjects:
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    Master's thesis
  19. 739
    "Nyt nää läskit lähtee" : lihavuusleikkaukseen hakeutuminen kuluttajan ostopolkuna

    "Nyt nää läskit lähtee" : lihavuusleikkaukseen hakeutuminen kuluttajan ostopolkuna by Kokkonen, Tuula

    Published 2016
    Subjects:
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    Master's thesis
  20. 740
    Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa

    Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa by Alajuuma, Viivi, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
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