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  1. 721
    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company

    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company by Varis, Mari

    Published 2019
    Subjects:
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    Master's thesis
  2. 722
    Value co-creation in smart metering business

    Value co-creation in smart metering business by Lehtonen, Liina

    Published 2018
    Subjects:
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    Master's thesis
  3. 723
    Blogissa julkaistujen tuotearvioiden vaikutukset kuluttajan erä- ja retkeilytuotteiden ostopäätösprosessissa

    Blogissa julkaistujen tuotearvioiden vaikutukset kuluttajan erä- ja retkeilytuotteiden ostopäätösprosessissa by Kontturi, Tiina

    Published 2014
    Subjects:
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    Master's thesis
  4. 724
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  5. 725
    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective by Aaltonen, Heli

    Published 2010
    Subjects:
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  6. 726
    Henkilöstöraportointimallin kehittäminen palveluorganisaatiolle : (case: Merita Oyj)

    Henkilöstöraportointimallin kehittäminen palveluorganisaatiolle : (case: Merita Oyj) by Honkavuori, Jussi

    Published 1999
    Subjects:
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    Master's thesis
  7. 727
    Measuring customer experience using Net Promoter Score (NPS) : Case public healthcare organizations in Finland

    Measuring customer experience using Net Promoter Score (NPS) : Case public healthcare organizations in Finland by Viitanen, Lauri

    Published 2021
    Subjects:
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    Master's thesis
  8. 728
    Examining the antecedents and consequences of web brand experience

    Examining the antecedents and consequences of web brand experience by Konttinen, Joel

    Published 2019
    Subjects:
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    Master's thesis
  9. 729
    “It’s not what you say, but how you say it” : frames in UN Women Finland Orange days campaign on Instagram

    “It’s not what you say, but how you say it” : frames in UN Women Finland Orange days campaign on Instagram by Marjanen, Tuija

    Published 2024
    Subjects:
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    Master's thesis
  10. 730
    E-urheilun vs. perinteisen urheilun kuluttamisen motiivit : case Formula 1

    E-urheilun vs. perinteisen urheilun kuluttamisen motiivit : case Formula 1 by Kokkinen, Johanna

    Published 2021
    Subjects:
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    Master's thesis
  11. 731
    Consumer power >< brand force : defining brand equity assets for the empowered consumers

    Consumer power >< brand force : defining brand equity assets for the empowered consumers by Brisk, Jenni

    Published 2019
    Subjects:
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    Master's thesis
  12. 732
    PODpuhetta : podcast-sarja podcasteista Suomen kuuntelukulttuurissa

    PODpuhetta : podcast-sarja podcasteista Suomen kuuntelukulttuurissa by Kalervo, Elsa

    Published 2019
    Subjects:
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    Master's thesis
  13. 733
    Promotionaalisuus esikoisteosten takakansiteksteissä

    Promotionaalisuus esikoisteosten takakansiteksteissä by Huuskonen, Inka

    Published 2017
    Subjects:
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    Master's thesis
  14. 734
    Asiakkaan kokeman arvon muodostuminen yritysten välisessä liiketoimintasuhteessa

    Asiakkaan kokeman arvon muodostuminen yritysten välisessä liiketoimintasuhteessa by Slavov, Mikael

    Published 2021
    Subjects:
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    Master's thesis
  15. 735
    Co-creation of value in advertising : an interpretive study from the consumers' perspective

    Co-creation of value in advertising : an interpretive study from the consumers' perspective by Aaltonen, Heli

    Published 2010
    Subjects:
    Doctoral dissertation
  16. 736
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
    Subjects:
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    Master's thesis
  17. 737
    Outsourcing a sales task, not the entire function : outcome determinants

    Outsourcing a sales task, not the entire function : outcome determinants by Riepponen, Taina

    Published 2019
    Subjects:
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    Master's thesis
  18. 738
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
    Subjects:
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    Master's thesis
  19. 739
    The success of communication in the Adventures of Joe Fin campaign : self-evaluated effects on health behaviour

    The success of communication in the Adventures of Joe Fin campaign : self-evaluated effects on health behaviour by Mäkilä, Martta

    Published 2010
    Subjects:
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    Master's thesis
  20. 740
    The tip of the 'eyesberg' : a case of multimodal website argumentation

    The tip of the 'eyesberg' : a case of multimodal website argumentation by Selander, Annika

    Published 2020
    Subjects:
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    Master's thesis
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