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  1. 1
    Growth marketing concept : case study on Finnish companies

    Growth marketing concept : case study on Finnish companies by Orzheshkovskaya, Daria

    Published 2019
    Subjects: “…growth marketing…”
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    Master's thesis
  2. 2
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
    Subjects: “…green marketing…”
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    Master's thesis
  3. 3
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
    Subjects:
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    Master's thesis
  4. 4
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
    Subjects:
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    Master's thesis
  5. 5
    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company

    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company by Hämäläinen, Roosa

    Published 2020
    Subjects: “…marketing automation…”
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    Master's thesis
  6. 6
    Digital marketing communication strategies in micro social enterprises

    Digital marketing communication strategies in micro social enterprises by Hollen, Chinara

    Published 2018
    Subjects:
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    Master's thesis
  7. 7
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
    Subjects: “…social media marketing…”
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    Master's thesis
  8. 8
    Marketing automation supporting sales

    Marketing automation supporting sales by Sandell, Niko, kirjoittaja

    Published 2016
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
    Subjects:
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    Master's thesis
  10. 10
    Capability Maturity Model for data-driven marketing

    Capability Maturity Model for data-driven marketing by Länsipuro, Heidi

    Published 2020
    Subjects: “…marketing analytics…”
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    Master's thesis
  11. 11
    Towards data-driven marketing organization

    Towards data-driven marketing organization by Rasi, Juha

    Published 2023
    Subjects: “…marketing-mix modeling…”
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    Master's thesis
  12. 12
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli

    Published 2015
    Subjects: “…content marketing…”
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    Master's thesis
  13. 13
    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
    Subjects: “…marketing automation…”
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    Master's thesis
  14. 14
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
    Subjects:
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    Master's thesis
  15. 15
    Muotibrändin vastuullisuuden merkitys nuorten naiskuluttajien muodostamaan brändimielikuvaan

    Muotibrändin vastuullisuuden merkitys nuorten naiskuluttajien muodostamaan brändimielikuvaan by Blomqvist, Lotta

    Published 2024
    Subjects:
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    Master's thesis
  16. 16
    Monikanavainen myyntistrategia yritysmyynnissä

    Monikanavainen myyntistrategia yritysmyynnissä by Tiitola, Juuso

    Published 2024
    Subjects: “…Marketing…”
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    Master's thesis
  17. 17
    Nuorten kuluttajien asenteet TikTok-vaikuttajaa kohtaan

    Nuorten kuluttajien asenteet TikTok-vaikuttajaa kohtaan by Laitinen, Sanni

    Published 2024
    Subjects: “…Marketing…”
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    Master's thesis
  18. 18
    Big data kuluttajien yksityisyyden näkökulmasta

    Big data kuluttajien yksityisyyden näkökulmasta by Laurila, Joonas

    Published 2024
    Subjects: “…Marketing…”
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    Master's thesis
  19. 19
    Kestävän matkailun vetovoimatekijät - Matkailijoiden houkuttelu kestävyysviestinnän keinoin

    Kestävän matkailun vetovoimatekijät - Matkailijoiden houkuttelu kestävyysviestinnän keinoin by Kahilaluoma, Hanna

    Published 2024
    Subjects: “…Marketing…”
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    Master's thesis
  20. 20
    “The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency

    “The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency by Pellinen, Heta Helmiina

    Published 2024
    Subjects: “…Marketing…”
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    Master's thesis
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