Aihe-ehdotuksia
- digitaalinen markkinointi 39
- digital marketing 39
- 20423 28
- Marketing 28
- Markkinointi 28
- markkinointi 23
- Master's Degree Programme in Digital Marketing and Corporate Communication 20
- marketing 20
- sosiaalinen media 16
- social media 14
- Digital Marketing and Corporate Communication 8
- markkinointiviestintä 7
- digitalisaatio 6
- marketing communication 6
- yritysmarkkinointi 6
- Facebook 5
- brändit 5
- brändäys 5
- consumer behaviour 5
- business-to-business marketing 4
- content marketing 4
- kuluttajakäyttäytyminen 4
- viestintä 4
- yritysstrategiat 4
- 20422 3
- Entrepreneurship 3
- Yrittäjyys 3
- asiakkaat 3
- asiakkuudenhallinta 3
- branding 3
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1
From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
2
Challenges in collecting and using web data in the banking sector
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
3
The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
4
Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
5
Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
6
Exploring the role of generative artificial intelligence in digital content marketing
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
7
Understanding Concept of Virality in Social Media from Users’ Perspective
Julkaistu 2024Aiheet: “…Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
8
Marketing automation supporting sales
Julkaistu 2016Aiheet: JYX-julkaisuarkisto / JYX Digital Archive
Pro gradu -
9
Strategic Influencer Selection Practices of Organizations in Vietnam
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
10
Analysing International Student Mobility to Finland: A Push-Pull-Mooring Framework Approach
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
11
Role of artificial intelligence in promotional campaigns
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
12
Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani.
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
13
Technology-mediated integration of sales and marketing
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
14
Dimensions of Performance Measurement in Digital Content Marketing
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
15
What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
16
The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry
Julkaistu 2024Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
17
Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri
Julkaistu 2025Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
18
Voice of the future? Examining consumer responses to AI-generated voice in brand communication
Julkaistu 2025Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
19
Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach
Julkaistu 2025Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu -
20
Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing
Julkaistu 2025Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
Hae kokoteksti Hae kokotekstiPro gradu