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  1. 21
    Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab

    Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab by Kauppinen, Anna

    Published 2019
    Subjects:
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    Master's thesis
  2. 22
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
    Subjects:
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    Master's thesis
  3. 23
    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company

    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company by Varis, Mari

    Published 2019
    Subjects:
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    Master's thesis
  4. 24
    Intrapreneurial triumph in establishing and developing business in Japan : a case study at the Stora Enso Timber Kitee sawmill

    Intrapreneurial triumph in establishing and developing business in Japan : a case study at the Stora Enso Timber Kitee sawmill by Kautonen, Teemu

    Published 2000
    Subjects:
    Master's thesis
  5. 25
    Customer retention in software-as-a-service business

    Customer retention in software-as-a-service business by Kingelin, Janita

    Published 2020
    Subjects:
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    Master's thesis
  6. 26
    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business

    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

    Published 2019
    Subjects:
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    Master's thesis
  7. 27
    Forming trust between a consumer and an online store

    Forming trust between a consumer and an online store by Juutilainen, Jesse

    Published 2019
    Subjects:
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    Bachelor's thesis
  8. 28
    EU:n yleisen tietosuoja-asetuksen vaikutukset yritysten asiakkuudenhallintajärjestelmiin

    EU:n yleisen tietosuoja-asetuksen vaikutukset yritysten asiakkuudenhallintajärjestelmiin by Kataja, Joel

    Published 2018
    Subjects:
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    Bachelor's thesis
  9. 29
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
    Subjects:
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    Master's thesis
  10. 30
    The negative engagement behaviour of young millennials : triggers and responses

    The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

    Published 2020
    Subjects:
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    Master's thesis
  11. 31
    From customer data to customer's data : reverse use of customer data as a tool for value co-creation

    From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella

    Published 2021
    Subjects:
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    Master's thesis
  12. 32
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
    Subjects:
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    Master's thesis
  13. 33
    Merging brands : the effects of a post-acquisition brand change to corporate customer relationships

    Merging brands : the effects of a post-acquisition brand change to corporate customer relationships by Laitinen, Salli

    Published 2022
    Subjects:
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    Master's thesis
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