Aihe-ehdotuksia
- 20423 3
- Marketing 3
- Markkinointi 3
- asiakkaat 3
- brändit 3
- customer brand engagement 2
- sitoutuminen 2
- Brand 1
- Brand experience 1
- Brand usage intent 1
- Customer brand engagement 1
- Customer decision process 1
- Customer engagement 1
- brand 1
- brändäys 1
- fluctuation 1
- interaction 1
- kuluttajat 1
- motivational driver 1
- online 1
- ostopäätökset 1
- share of wallet 1
- social media 1
- sosiaalinen media 1
- vaihtelu 1
- verkkokauppa 1
- vuorovaikutus 1
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1
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Julkaistu 2016Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
2
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Julkaistu 2015Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
3
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
Julkaistu 2014Aiheet: “…customer brand engagement…”
Hae kokoteksti Hae kokotekstiPro gradu