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  1. 1
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo

    Published 2017
    Subjects: “…Consumer brand engagement…”
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    Master's thesis
  2. 2
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
    Subjects:
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    Master's thesis
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