Role of artificial intelligence in promotional campaigns Tekijä Kivistö, Arttu

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. Tekijä Tolonen Torralbo, Marta

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Technology-mediated integration of sales and marketing Tekijä Kunelius, Vilma

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention Tekijä Yesmin, Shayala

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry Tekijä Abass, Nada

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri Tekijä Korpilaakso, Markus

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Voice of the future? Examining consumer responses to AI-generated voice in brand communication Tekijä Ruuska, Matti

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Luottamuksen rakentuminen teknologiavälitteisesti toimivassa start-upissa Tekijä Sallinen, Ukko

Aiheet: “…Communication…”
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Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach Tekijä Huang, Lijia

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing Tekijä Ilonen, Matias

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Astroturfing as a global phenomenon Tekijä Haikarainen, Johanna

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Consumer experiences with personalized marketing and communication in e-commerce Tekijä Jokinen, Laura

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Violations of consumers’ expectations of influencer marketing authenticity: impact on the customer journey Tekijä Anttonen, Eveliina

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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Valta teatteriohjaajan ja näyttelijän välisessä suhteessa Tekijä Tirronen, Johanna

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Silkkaa tekniikkaa vai pelkkää mielikuvaa? : viestintäteknologian ja viestintäkäyttäytymisen välisen suhteen teoreettista analysointia Tekijä Kallio, Kirsi

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Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct Tekijä Rafia Rafa, Fadia

Aiheet: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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