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  1. 41
    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs

    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

    Published 2024
    Subjects: “…Digital Marketing and Corporate Communication…”
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    Master's thesis
  2. 42
    Cool by association: examining the impact of influencers on brand coolness

    Cool by association: examining the impact of influencers on brand coolness by Rekiö, Jenna-Juulia

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  3. 43
    Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning

    Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

    Published 2024
    Subjects: “…Digital Marketing and Corporate Communication…”
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    Master's thesis
  4. 44
    Exploring the role of generative artificial intelligence in digital content marketing

    Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

    Published 2024
    Subjects: “…Digital Marketing and Corporate Communication…”
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    Master's thesis
  5. 45
    The Formation of Parasocial Relationships Via Video Content in a Brand Community

    The Formation of Parasocial Relationships Via Video Content in a Brand Community by Saari, Anni

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  6. 46
    Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness

    Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness by Kortevaara, Iida, Luukkala, Kia

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  7. 47
    Understanding Concept of Virality in Social Media from Users’ Perspective

    Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

    Published 2024
    Subjects: “…Digital Marketing and Corporate Communication…”
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    Master's thesis
  8. 48
    Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image

    Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image by Reunanen, Aarni Eevert

    Published 2024
    Subjects: “…Digital Marketing and Corporate Communication…”
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    Master's thesis
  9. 49
    Aspirational Talk in CSR Communication: When Does it Turn Negative?

    Aspirational Talk in CSR Communication: When Does it Turn Negative? by Lagemann, Pia Maria

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  10. 50
    Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict

    Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict by Korhonen, Otso

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  11. 51
    The Underutilized Potential of Employees in CSR Communication

    The Underutilized Potential of Employees in CSR Communication by Rouhesmaa, Elisa Rosa Ingeborg

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  12. 52
    Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus

    Käsityksiä viestintäkonsulteista – Q-menetelmällinen tutkimus by Lampi, Krista

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  13. 53
    Viestinnän rooli työnantajamielikuvan rakentumisessa

    Viestinnän rooli työnantajamielikuvan rakentumisessa by Toivanen, Anniina

    Published 2024
    Subjects:
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    Master's thesis
  14. 54
    Sijoittajasuhdesivustojen sisältö ja rakenne sijoittajaviestinnän näkökulmasta

    Sijoittajasuhdesivustojen sisältö ja rakenne sijoittajaviestinnän näkökulmasta by Toponen, Tuomas Hannu Olavi

    Published 2024
    Subjects: “…Corporate Communication…”
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    Master's thesis
  15. 55
    Design through a communicational lens : matters of concern and agency

    Design through a communicational lens : matters of concern and agency by Sorri, Leevi

    Published 2021
    Subjects:
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    Master's thesis
  16. 56
    Europarlamentaarikot sanomalehdissä : suomalaisten Euroopan parlamentin jäsenten julkisuusstrategiat suhteessa eteläsuomalaisten sanomalehtien uutisointiin

    Europarlamentaarikot sanomalehdissä : suomalaisten Euroopan parlamentin jäsenten julkisuusstrategiat suhteessa eteläsuomalaisten sanomalehtien uutisointiin by Isotalus, Pilvi

    Published 2003
    Subjects:
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    Master's thesis
  17. 57
    Consumers’ views on utilizing social media influencers in organization’s CSR communication

    Consumers’ views on utilizing social media influencers in organization’s CSR communication by Korpiala, Ella

    Published 2022
    Subjects:
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    Master's thesis
  18. 58
    Social media and new forms of communicative work

    Social media and new forms of communicative work by Pekkala, Kaisa, kirjoittaja

    Published 2021
    Subjects: “…corporate communication…”
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  19. 59
    Decision making and decision communication in an engineer based organization

    Decision making and decision communication in an engineer based organization by Mykkänen, Markus

    Published 2010
    Subjects:
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    Master's thesis
  20. 60
    Towards transparent disclosure : theoretical review

    Towards transparent disclosure : theoretical review by Sulku, Anniina

    Published 2015
    Subjects:
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    Master's thesis
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