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  1. 141
    Dimensions of Performance Measurement in Digital Content Marketing

    Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

    Published 2024
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  2. 142
    What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention

    What Drives Bangladeshi Consumers' Use of Online Food Delivery Applications? Investigating the Role of Trust in Repeat Purchase Intention by Yesmin, Shayala

    Published 2024
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  3. 143
    The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry

    The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry by Abass, Nada

    Published 2024
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  4. 144
    Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri

    Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri by Korpilaakso, Markus

    Published 2025
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  5. 145
    Voice of the future? Examining consumer responses to AI-generated voice in brand communication

    Voice of the future? Examining consumer responses to AI-generated voice in brand communication by Ruuska, Matti

    Published 2025
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  6. 146
    Luottamuksen rakentuminen teknologiavälitteisesti toimivassa start-upissa

    Luottamuksen rakentuminen teknologiavälitteisesti toimivassa start-upissa by Sallinen, Ukko

    Published 2024
    Subjects: “…Communication…”
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    Master's thesis
  7. 147
    Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach

    Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach by Huang, Lijia

    Published 2025
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  8. 148
    Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing

    Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing by Ilonen, Matias

    Published 2025
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  9. 149
    Astroturfing as a global phenomenon

    Astroturfing as a global phenomenon by Haikarainen, Johanna

    Published 2014
    Subjects:
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    Master's thesis
  10. 150
    Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct

    Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct by Rafia Rafa, Fadia

    Published 2024
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  11. 151
    Motivation and Engagement Initiatives of the Philippine Government’s Message During a Health Crisis

    Motivation and Engagement Initiatives of the Philippine Government’s Message During a Health Crisis by de Leon, Anne

    Published 2024
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  12. 152
    Violations of consumers’ expectations of influencer marketing authenticity: impact on the customer journey

    Violations of consumers’ expectations of influencer marketing authenticity: impact on the customer journey by Anttonen, Eveliina

    Published 2025
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  13. 153
    Consumer experiences with personalized marketing and communication in e-commerce

    Consumer experiences with personalized marketing and communication in e-commerce by Jokinen, Laura

    Published 2025
    Subjects: “…Master's Degree Programme in Digital Marketing and Corporate Communication…”
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    Master's thesis
  14. 154
    Vuosi yritysoston jälkeen - mitä meille kuuluu? : henkilöstön näkökulma tiedosta, kaupan vaikutuksista ja mielikuvista uudesta kumppanista

    Vuosi yritysoston jälkeen - mitä meille kuuluu? : henkilöstön näkökulma tiedosta, kaupan vaikutuksista ja mielikuvista uudesta kumppanista by Mikkola, Kirsi

    Published 2002
    Subjects:
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    Master's thesis
  15. 155
    Discourse in Internet Relay Chat

    Discourse in Internet Relay Chat by Heikkinen, Antti

    Published 1999
    Subjects:
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    Master's thesis
  16. 156
    The gross motor skills in children with communication disorders before and after the training program

    The gross motor skills in children with communication disorders before and after the training program by Holma, Pauliina

    Published 1998
    Subjects: “…communication disorders…”
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    Master's thesis
  17. 157
    Valta teatteriohjaajan ja näyttelijän välisessä suhteessa

    Valta teatteriohjaajan ja näyttelijän välisessä suhteessa by Tirronen, Johanna

    Published 1997
    Subjects:
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    Master's thesis
  18. 158
    Silkkaa tekniikkaa vai pelkkää mielikuvaa? : viestintäteknologian ja viestintäkäyttäytymisen välisen suhteen teoreettista analysointia

    Silkkaa tekniikkaa vai pelkkää mielikuvaa? : viestintäteknologian ja viestintäkäyttäytymisen välisen suhteen teoreettista analysointia by Kallio, Kirsi

    Published 1997
    Subjects:
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    Master's thesis
  19. 159
    The concept of culture in the context of psychotherapy

    The concept of culture in the context of psychotherapy by Cvetkovic, Anica

    Published 2020
    Subjects:
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    Master's thesis
  20. 160
    Jännitteet lääkärin ja potilaan välisessä viestintäsuhteessa

    Jännitteet lääkärin ja potilaan välisessä viestintäsuhteessa by Gerlander, Maija, kirjoittaja

    Published 2003
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
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