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  1. 21
    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce

    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce by Nevala, Emma

    Published 2023
    Subjects:
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    Master's thesis
  2. 22
    User experience on an ecommerce website : a case study

    User experience on an ecommerce website : a case study by Ritonummi, Saima

    Published 2020
    Subjects:
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    Master's thesis
  3. 23
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  4. 24
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  5. 25
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  6. 26
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
    Subjects:
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    Master's thesis
  7. 27
    The role of place attachment in offline and online retail stores

    The role of place attachment in offline and online retail stores by Jokinen, Olga

    Published 2019
    Subjects:
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    Master's thesis
  8. 28
    A context-specific and dualistic examination of consumer behaviour in the context of digital products : the case of purchasing digital music from music download stores in Finland

    A context-specific and dualistic examination of consumer behaviour in the context of digital products : the case of purchasing digital music from music download stores in Finland by Makkonen, Markus, kirjoittaja

    Published 2019
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  9. 29
    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

    Published 2021
    Subjects:
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    Master's thesis
  10. 30
    Suomalaiset nuoret verkkolehtien kuluttajina

    Suomalaiset nuoret verkkolehtien kuluttajina by Mansikka-Ahonen, Ulla

    Published 2017
    Subjects:
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    Master's thesis
  11. 31
    Consumer behavior and marketing in the e-commerce of cosmetics

    Consumer behavior and marketing in the e-commerce of cosmetics by Ojanaho, Karoliina

    Published 2020
    Subjects:
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    Master's thesis
  12. 32
    The role of music in event ambience and design : a case study during a film festival

    The role of music in event ambience and design : a case study during a film festival by Vuori, Aapo

    Published 2021
    Subjects:
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    Master's thesis
  13. 33
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
    Subjects:
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    Master's thesis
  14. 34
    Changes in the consumption habits and their sustainability during and after the COVID-19 pandemic

    Changes in the consumption habits and their sustainability during and after the COVID-19 pandemic by Kaijalainen, Hanna

    Published 2021
    Subjects:
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    Master's thesis
  15. 35
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
    Subjects:
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    Master's thesis
  16. 36
    The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers

    The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers by Lallukka, Tuuli

    Published 2021
    Subjects:
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    Master's thesis
  17. 37
    Climate resilient pathway for developing nations : case study of electric vehicle market in Nepal

    Climate resilient pathway for developing nations : case study of electric vehicle market in Nepal by Pandey, Abarta

    Published 2019
    Subjects:
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    Master's thesis
  18. 38
    Deterrents of online grocery shopping : a phenomenographic study of Finnish consumer perceptions

    Deterrents of online grocery shopping : a phenomenographic study of Finnish consumer perceptions by Mäkelä, Jori

    Published 2023
    Subjects:
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    Master's thesis
  19. 39
    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm by Presley, Matthew

    Published 2021
    Subjects:
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    Master's thesis
  20. 40
    Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing

    Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing by Tiainen, Noora

    Published 2023
    Subjects:
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    Master's thesis
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